Few Harley dealerships in the country can boast the family legacy of Peterson’s Harley-Davidson in South Miami, Florida. Born from humble beginnings, Peterson’s Harley-Davidson was founded in 1954, by “Phil” Peterson in Key West, Florida. Just in from Wisconsin, Phil and his young wife Charlotte fell in love with paradise and bought “the little shop at the end of the road.” Hard work, dedication, attention to detail and a focus on customer service guaranteed Phil’s success and the future success of Peterson’s Harley-Davidson. The word soon spread that in the Southernmost town in the United States a person could buy a good new or used motorcycle for a reasonable price, have it worked on by a qualified mechanic and be treated with courtesy and respect. Over 50 years later, the same attention to detail and customer satisfaction is still our number one priority at Peterson’s Harley-Davidson South. These days, Phil is semi-retired. However, his sons, Drew & Dirk are constantly working hard to keep the same standards associated with the Peterson’s family name. Peterson’s has a large selection of new Motorcycles, like the Softail, Sportster, Dyna and others, that you can purchase at reasonable prices from attentive, friendly sales people ready to help you with your choices. In addition to our wide selection of new motorcycles, our large inventory of used Harley-Davidson® motorcycles for sale ensures our customers will find a bike to fit their budget.
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